Answering the Call Beyond the Crisis: How Virtual Technology Is Helping Main Street USA Adapt and Thrive

Answering the Call Beyond the Crisis: How Virtual Technology Is Helping Main Street USA Adapt and Thrive

While calling someone seems old school in our fast-paced digital world, the majority of consumers—60 percent—still initiate their first contact with local businesses via phone after finding them online. That’s according to a report from BrightLocal, which surveyed 500 U.S.-based consumers who shared their opinions about how they choose to communicate and engage. Yet, for Read More

Dos and Don’ts of Handling Customer Complaints

Dos and Don’ts of Handling Customer Complaints

Every business grapples with two sides of customer reviews — the approvals and the complaints. As much as everyone prefers the approvals over the complaints, the latter cannot be avoided. Whether it’s a customer concern on your promotions, a tweet about your service, or an unsatisfied review, every business is forced to face an unhappy Read More

Excellent Customer Experience Increases Profits. Here Are 5 Strategies To Achieve This.

Excellent Customer Experience Increases Profits. Here Are 5 Strategies To Achieve This.

Delivering a top-notch experience to your customers directly impacts how much money your business makes. This is why [according to Bain & Company]: It costs 5x more to attract new customers than to keep existing ones -and- Retaining only 5% of your existing customers increases profits 25%-95% In other words, excellent experience keeps customers loyal. Read More

How to Turn Customer Feedback Into Meaningful Opportunities

How to Turn Customer Feedback Into Meaningful Opportunities

We product marketers often fall victim to a problem I call “last country visited syndrome.” You visit your field teams and they take you to customers. Every customer you meet is eager to tell you the good and the bad of your solution, and some cool ideas come up in the process: exciting features, promising Read More

Converting Mobile Millennials into Connected Communicators

Converting Mobile Millennials into Connected Communicators

Millennials are addicted to speaking through devices, often sending an email in lieu of in-personal conversation, and do not place as high a value on professional face-to-face communications as generations had before them. Hiding behind devices, however, can cause serious client-company relationship problems in the advertising world where effective communication is king. Knowing this well Read More

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