While calling someone seems old school in our fast-paced digital world, the majority of consumers—60 percent—still initiate their first contact with local businesses via phone after finding them …
Dos and Don’ts of Handling Customer Complaints
Every business grapples with two sides of customer reviews — the approvals and the complaints. As much as everyone prefers the approvals over the complaints, the latter cannot be avoided. Whether it’s …
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Excellent Customer Experience Increases Profits. Here Are 5 Strategies To Achieve This.
Delivering a top-notch experience to your customers directly impacts how much money your business makes. This is why [according to Bain & Company]: It costs 5x more to attract new customers …
How to Turn Customer Feedback Into Meaningful Opportunities
We product marketers often fall victim to a problem I call “last country visited syndrome.” You visit your field teams and they take you to customers. Every customer you meet is eager to tell you the …
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Embracing A BHAG Helps Your Company In Five Big Ways
Consumers buy into your story before they buy your product. Your company’s story explains the purpose behind why you do what you do. It’s so much more than what you offer and how you present it. …
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Converting Mobile Millennials into Connected Communicators
Millennials are addicted to speaking through devices, often sending an email in lieu of in-personal conversation, and do not place as high a value on professional face-to-face communications as …
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