7 Crucial Financial Tips for Successful Small Businesses

7 Crucial Financial Tips for Successful Small Businesses

A successful small business is dependent upon the financial management strategies you employ. From the planning stages of your venture, you need to implement financial strategies that take everything from initial funding to budgeting for necessary personnel and scalability into account. Amidst the complexity of securing your finances for success, you need all the help Read More

Building Brand Authenticity Into Your Marketing Strategy

Building Brand Authenticity Into Your Marketing Strategy

Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have started to influence distinct changes in commercial attitudes and approaches. Among the primary contributing factors, is the tendency for these generations to place specific Read More

Cybersecurity Recommendations for E-Commerce Businesses

Cybersecurity Recommendations for E-Commerce Businesses

Recent studies show that a company’s average cost to recover from a data breach is close to $8 million. This exorbitant figure is a combination of the time and resources needed to restore systems, efforts to recover lost data, and marketing costs needed to rebuild their broken reputation. Does your e-commerce business have that sitting Read More

Rebuilding Your Small Business After Financial Hardship

Rebuilding Your Small Business After Financial Hardship

Even if your small business is in a good financial spot right now, you never know what the future could bring. There may come a point when you find that you have to rebuild your small business after a financial hardship. While it’s not something you asked for, it’s no time to give up. There Read More

Creating a Sustainable eCommerce Business

Creating a Sustainable eCommerce Business

It’s no secret that business happens to be one of the primary contributors to environmental damage. In fact, 100 companies are responsible for around 71% of global emissions. This makes it all the more important that entrepreneurs take responsibility to ensure that their endeavors have the least negative impact on the planet as possible.  This Read More

Encouraging Employee Work-Life Balance Over the Holidays

Encouraging Employee Work-Life Balance Over the Holidays

A year ago, small businesses were focused on how to build on current trends, remain compliant, and generally improve their game in the upcoming year. Just twelve short months — and one pandemic — later, the entire professional landscape has changed. One of the biggest adjustments that 2020 has brought along with it was a Read More

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