Webinars have become a necessity due to the pandemic as a way to hold events without compromising health protocols. About 60% of webinars are oriented toward creating loyal customers and most marketers see it as an important part of their strategy. However, if you’re planning to host a webinar for an international audience, having an Read More
In today’s digitally connected world, companies from small businesses to enterprises are crucially reliant on their websites to attract customers, generate leads, and convert sales. However many companies, especially small and medium-sized businesses, are ignoring or undeserving users with disabilities, creating a digital divide that’s harming their brand and customers. Almost 20% of the US Read More
Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have started to influence distinct changes in commercial attitudes and approaches. Among the primary contributing factors, is the tendency for these generations to place specific Read More
Organizations and small businesses of all sorts have many reasons that they might decide to host an event. Maybe it’s a small get-together for potential clients, a large conference gathering, or an educational course for select individuals. No matter what type of event your small business was planning this year, chances are that it got Read More
While calling someone seems old school in our fast-paced digital world, the majority of consumers—60 percent—still initiate their first contact with local businesses via phone after finding them online. That’s according to a report from BrightLocal, which surveyed 500 U.S.-based consumers who shared their opinions about how they choose to communicate and engage. Yet, for Read More
The business world continues to experience major changes as a result of the new normal imposed by COVID-19. Event organizers are adopting different approaches in event production to keep events safe and save costs. Some of these approaches include hosting virtual events or hybrid events instead of in-person events. If you are considering planning or Read More
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