Delivering a top-notch experience to your customers directly impacts how much money your business makes. This is why [according to Bain & Company]: It costs 5x more to attract new customers than to keep existing ones -and- Retaining only 5% of your existing customers increases profits 25%-95% In other words, excellent experience keeps customers loyal. Loyalty keeps buyers purchasing …
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Will We See a Boom in Entrepreneurship After The Pandemic?
In the months and years following the pandemic, our world will certainly see some changes. The weeks we’ve spent in lockdown have had drastic changes on our lives already. We’ve made adaptations to the way we live, work and play and have had considerable time to think about how we’ll enter into a new way of life. On the entrepreneurial front, crises have been pivotal in developing our …
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Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise
It's impossible to be an expert in every marketing channel. If you're a social media manager, you probably aren't qualified to charge thousands of dollars to build a website. If you've spent your career as an SEO professional, you're probably not the best option for managing a $20,000/month Facebook ad spend. So when a client comes to you requesting work outside of your expertise - but …
How To Make Your Home Office More Productive
If you work remotely, the central part of your work-life happens in your home office. For some this space may be synonymous with their kitchen table. But this is probably neither the most comfortable nor productive setting. Setting up a proper home office will ensure that you get your work done without distractions. Plus you’ll get to enjoy the benefits of remote work such as lower stress …
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How Small Businesses Can Increase Revenue by Selling on Amazon
For small businesses looking to increase visibility and product sales, partnering with Amazon.com and joining its FBA (Fulfillment by Amazon) program continues to be an enticing avenue for growth. Amazon’s model offers outside businesses a product selling experience that is similar to traditional e-commerce, except Amazon is taking on certain responsibilities for the seller: order fulfillment …
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Small Businesses Need to Address These Three Information Technology Issues … Now
If there ever was a part of life where the saying “what you don’t know can’t hurt you” is dead wrong, it would be with information technology asset management (ITAM). For small businesses, ITAM is all about knowing what technology you have, keeping track of it, making sure it is not used against you, and then disposing of it properly. For 2020, the International Association of IT Asset …
How Small Businesses Can Fight Hackers and Attackers
As small businesses know, bigger doesn’t always mean better. Being small has lots of advantages — but cybersecurity is one area where small businesses often lack the upper hand. While large enterprises have the resources to protect their networks against the ever-evolving landscape of cybersecurity threats, smaller businesses have tighter budgets and fewer resources — one of the main reasons …
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Why SMBs Need to Get Serious About Digital Accessibility in 2020
This past year, over a thousand online retailers -- from big companies, like Domino's, to SMBs faced Americans With Disabilities Act (ADA) web accessibility lawsuits from plaintiffs alleging barriers to digital access. There’s no doubt that 2020 will see even more. It’s a trend that’s been a long time coming: The past few years have seen an influx surge in lawsuits against companies for failing …
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2020 Is Here. Is Your Small Businesses Prepared?
It’s no secret that the end of the calendar year can be a hectic time for small business owners. But in the age of ecommerce and omnichannel selling, retailers preparing for the coming year must consider far more than just stocking shelves and staffing up. Here are a few things small business owners …
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The Beginner’s Guide to Online Marketing for Small Business
Do you have a feeling your business should be online but have no clue where to start? Or maybe you’re struggling to measure the exact value of online marketing when your customers are coming to you through other channels. Either way, you’re not alone. According to a 2018 survey by Clutch, 36% …
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Technology-Assisted Accounting Practices Pave The Way For Success In 2020
Many successful businesses find success through the combination of hard work, smart planning and a knack for wooing new customers. A little good luck now and again doesn't hurt, either. Unfortunately, none of these variables can overcome poor financial management. Having a comprehensive, accurate …
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