Helpful Tips for Entrepreneurs and Small Businesses.
On any given day, small business owners must wear numerous hats – manager, marketer, salesperson, accountant, and more. So, in many cases, instead of focusing on running their business, small business owners are forced to become experts in areas that have no direct relation or benefit to their business. Despite all the roles small business owners fill each day, tax management is one that requires …
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Webinars have become a necessity due to the pandemic as a way to hold events without compromising health protocols. About 60% of webinars are oriented toward creating loyal customers and most marketers see it as an important part of their strategy. However, if you’re planning to host a webinar for an international audience, having an English-only webinar isn’t enough. In this article, we’ll …
Earlier this year, Google began rolling out a new artificial intelligence algorithm built on top of an earlier Google search algorithm. The new algorithm, known as MUM, is short for Multitask Unified Model, and Google claims it is 1,000 times more powerful than the previous algorithm. As these new features slowly surface, Google search will gain a better understanding of words, concepts, …
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When it came to camps and other similar programs in the past year and a half, a lot was up in the air. With a global pandemic putting most camps on pause and some programs only getting back on track this summer, camp leaders had to learn how to quickly pivot their operations and adapt to a new normal. Now that the 2021 summer is wrapping up, you have a moment to pause and reflect as you gear up …
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In today’s digitally connected world, companies from small businesses to enterprises are crucially reliant on their websites to attract customers, generate leads, and convert sales. However many companies, especially small and medium-sized businesses, are ignoring or undeserving users with disabilities, creating a digital divide that’s harming their brand and customers. Almost 20% of the US …
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You have a great product idea, and the local startup development collaborative gave you the green light on your business model submission. You have know-what down pat. But founding requires resources you don’t have, and the likelihood of securing equity funding that meets all your needs is slim. Enter bootstrapping. Bootstrapping involves imaginative access to resources within your founding …
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There will be many things in your life that cause you concern and worry; some you can control and some you cannot. Therefore, it is important to make sure that everything you do works or at the very least is in a phase that will allow it to work when implemented. Look at an airplane: how often does it get serviced? How often does the fuel system get checked? Are the brakes working? Do the …
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The eCommerce space has experienced continuous growth, becoming among the crowded startups in recent years. So to say, it accounts for three-quarter of retail growth with projections that global sales will surpass $29 trillion. However, eCommerce growth has come with its set of challenges. Like any other tech-based niche, eCommerce should adapt to the increasingly strict legal guidelines that can …
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A successful small business is dependent upon the financial management strategies you employ. From the planning stages of your venture, you need to implement financial strategies that take everything from initial funding to budgeting for necessary personnel and scalability into account. Amidst …
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Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have started to influence distinct changes in commercial attitudes and approaches. Among the primary …
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What exactly is Google E-A-T? (No, it has nothing to do with your lunch.) Google E-A-T is a term referring to website quality standards. Contrary to popular belief, it’s not an algorithm that ranks your website. Instead, E-A-T is a set of standards that Google quality testers use to determine a …
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