Helpful Tips for Entrepreneurs and Small Businesses.
Across the business world, big changes are underway—from the way people run their companies, to the technologies we invest in, to the way we work in general. The writing is on the wall. Companies like Facebook and Twitter have announced that they’re allowing employees to work from home indefinitely, if they want. Acquisitions like that by Microsoft of RPA platform Softomotive, meanwhile, signal …
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Delivering a top-notch experience to your customers directly impacts how much money your business makes. This is why [according to Bain & Company]: It costs 5x more to attract new customers than to keep existing ones -and- Retaining only 5% of your existing customers increases profits 25%-95% In other words, excellent experience keeps customers loyal. Loyalty keeps buyers purchasing …
In the months and years following the pandemic, our world will certainly see some changes. The weeks we’ve spent in lockdown have had drastic changes on our lives already. We’ve made adaptations to the way we live, work and play and have had considerable time to think about how we’ll enter into a new way of life. On the entrepreneurial front, crises have been pivotal in developing our …
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It's impossible to be an expert in every marketing channel. If you're a social media manager, you probably aren't qualified to charge thousands of dollars to build a website. If you've spent your career as an SEO professional, you're probably not the best option for managing a $20,000/month Facebook ad spend. So when a client comes to you requesting work outside of your expertise - but …
If you work remotely, the central part of your work-life happens in your home office. For some this space may be synonymous with their kitchen table. But this is probably neither the most comfortable nor productive setting. Setting up a proper home office will ensure that you get your work done without distractions. Plus you’ll get to enjoy the benefits of remote work such as lower stress …
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For small businesses looking to increase visibility and product sales, partnering with Amazon.com and joining its FBA (Fulfillment by Amazon) program continues to be an enticing avenue for growth. Amazon’s model offers outside businesses a product selling experience that is similar to traditional e-commerce, except Amazon is taking on certain responsibilities for the seller: order fulfillment …
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We’re all familiar with Small Business Saturday, the national holiday that occurs on the Saturday after Thanksgiving each year and drives revenue and customer interest across small businesses of many industries. The day was founded in 2010 by American Express amidst a recession to encourage people to shop small and bring in more holiday shopping revenue for small businesses. In 2018, on its eighth …
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As small businesses know, bigger doesn’t always mean better. Being small has lots of advantages — but cybersecurity is one area where small businesses often lack the upper hand. While large enterprises have the resources to protect their networks against the ever-evolving landscape of cybersecurity threats, smaller businesses have tighter budgets and fewer resources — one of the main reasons …
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This past year, over a thousand online retailers -- from big companies, like Domino's, to SMBs faced Americans With Disabilities Act (ADA) web accessibility lawsuits from plaintiffs alleging barriers to digital access. There’s no doubt that 2020 will see even more. It’s a trend that’s been a long …
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It’s no secret that the end of the calendar year can be a hectic time for small business owners. But in the age of ecommerce and omnichannel selling, retailers preparing for the coming year must consider far more than just stocking shelves and staffing up. Here are a few things small business owners …
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Do you have a feeling your business should be online but have no clue where to start? Or maybe you’re struggling to measure the exact value of online marketing when your customers are coming to you through other channels. Either way, you’re not alone. According to a 2018 survey by Clutch, 36% …
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