While calling someone seems old school in our fast-paced digital world, the majority of consumers—60 percent—still initiate their first contact with local businesses via phone after finding them online. That’s according to a report from BrightLocal, which surveyed 500 U.S.-based consumers who shared their opinions about how they choose to communicate and engage. Yet, for many small business …
Main Content
Dos and Don’ts of Handling Customer Complaints
Every business grapples with two sides of customer reviews — the approvals and the complaints. As much as everyone prefers the approvals over the complaints, the latter cannot be avoided. Whether it’s a customer concern on your promotions, a tweet about your service, or an unsatisfied review, every business is forced to face an unhappy customer at some point. While it might seem exhausting to …
Continue Reading about Dos and Don’ts of Handling Customer Complaints →
Keeping Your Dance Studio Afloat During a Pandemic: 4 Tips
Businesses across the nation were hit hard by the COVID-19 pandemic, and many small business owners are still dealing with the consequences. While some jobs have been easily adaptable to a work-from-home model, others have not been so simple. If you run a dance studio, you surely understand this. One thing that the coronavirus has demonstrated for many business owners is the need for …
Continue Reading about Keeping Your Dance Studio Afloat During a Pandemic: 4 Tips →
How Risk Mitigation And Automation Are Working Together
Companies are increasingly turning to analytics and automation to identify opportunities and improve process efficiency. However, these evolving technologies have also revolutionized another critical business area: risk management. Though still in the early stages, automating risk management is now an area of growing importance. With the increasing compliance and regulatory requirements, a …
Continue Reading about How Risk Mitigation And Automation Are Working Together →
Amazon Selling Tips: What You Need to Do Before Launching Your First Product
Starting your Amazon business is a very attractive prospect. You get to sell your products without worrying about shipping, handling or storage. You only have to focus on selling. Starting your Amazon business is not that difficult once you figure out how to find products to sell on Amazon. You can actually start your business in just a few weeks, with as much as a few hundred dollars. All you …
How Life Insurance Simplifies And Strengthens Succession Planning
Everything comes and goes. It’s easy to forget that when you spend every day building a company and positioning it for the future. One day, you’ll have to pass the torch. If that day comes before you have taken the necessary precautions, your business just might fade away. That is why life insurance should be a critical part of any succession plan, particularly for small businesses. While large …
Continue Reading about How Life Insurance Simplifies And Strengthens Succession Planning →
Excellent Customer Experience Increases Profits. Here Are 5 Strategies To Achieve This.
Delivering a top-notch experience to your customers directly impacts how much money your business makes. This is why [according to Bain & Company]: It costs 5x more to attract new customers than to keep existing ones -and- Retaining only 5% of your existing customers increases profits 25%-95% In other words, excellent experience keeps customers loyal. Loyalty keeps buyers purchasing …
Will We See a Boom in Entrepreneurship After The Pandemic?
In the months and years following the pandemic, our world will certainly see some changes. The weeks we’ve spent in lockdown have had drastic changes on our lives already. We’ve made adaptations to the way we live, work and play and have had considerable time to think about how we’ll enter into a new way of life. On the entrepreneurial front, crises have been pivotal in developing our …
Continue Reading about Will We See a Boom in Entrepreneurship After The Pandemic? →
More Business Advice
Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise
It's impossible to be an expert in every marketing channel. If you're a social media manager, you probably aren't qualified to charge thousands of dollars to build a website. If you've spent your career as an SEO professional, you're probably not the best option for managing a $20,000/month Facebook …
How To Make Your Home Office More Productive
If you work remotely, the central part of your work-life happens in your home office. For some this space may be synonymous with their kitchen table. But this is probably neither the most comfortable nor productive setting. Setting up a proper home office will ensure that you get your work done …
Continue Reading about How To Make Your Home Office More Productive →
How Small Businesses Can Increase Revenue by Selling on Amazon
For small businesses looking to increase visibility and product sales, partnering with Amazon.com and joining its FBA (Fulfillment by Amazon) program continues to be an enticing avenue for growth. Amazon’s model offers outside businesses a product selling experience that is similar to traditional …
Continue Reading about How Small Businesses Can Increase Revenue by Selling on Amazon →