Many of us look for reviews and feedback before doing business with a company. It’s nice to get a sense of how previous customers’ interactions went over with the business. I am sure you have looked at online reviews to see how your local restaurant is perceived in the community. Or if that new barber down the street is really worth going to for the fresh new haircut.
Any business should be happy receiving customer reviews no matter if they’re positive or negative. Positive ones will build morale and negative ones could inspire you to make some changes.
Of course by generating positive customer feedback you can present yourself as worthwhile business that customers will be satisfied with. Furthermore, they can be a great way to produce outstanding testimonials and content for your website and blog.
Social Media Interaction
Many businesses rely on social media to market and advertise themselves. As a business owner, social media for marketing is a no brainer. Learn to utilize social media as a communication tool between your business and the customer.
Develop a strong social media presence. This will help you stay close to your consumer and help establish a great customer – business relationship.
If you have customers who willingly gave you their email – be it through newsletter sign up or a form on your website, reach out to them. Always try and create a positive relationship with the consumer.
Reaching out to people even before they have a chance to review you with an email can go a long way. Take initiative and inquire them about their experience with your business.
Don’t pretend your product is something that it isn’t. Sure you can accentuate all the good qualities and the positives of what you have to offer, but avoid going down the road of lies just to attract attention to yourself. In the internet age, it will be very hard for you to get away with any misleading traits.
Honesty is the best policy. Be honest about yourself and your business. Remember if you try to hide anything from your consumer, if it were to ever come to light, it would not end well. Being caught in a lie can cause your business to falter and lose your client base.
Ask to be Reviewed
Always look for feedback from the consumer. No matter if it’s positive or negative review, take it with your head held high and adjust accordingly.
Make it easy for the consumer to review you or to send feedback. When a customer has easy access to share their opinions of the business is always a plus. Not only will you be informed of possible faults in your business, customers also love knowing that you’re listening.
Respond to Negative Reviews
Have a look through your reviews that you have received. Pay attention to all the reviews from your customers. Are they all positive? I doubt they are. Every business will encounter a few displeased customers here and there.
Stay cool and reply to those reviews whenever possible. Acknowledging the bad experience from the customer’s point of view is valiant. It will give you a chance to hear out the drawbacks of your business and in the end correct any possible mistakes.
If You Mess Up, Admit It
No one is perfect in this world. You, your business and your employees will create mistakes at some point no matter how well operations are managed. Something is bound to fall through the cracks. If anything goes wrong between your business and the customer, be sure to address the problem promptly.
When a mistake happens, or there is a problem on your end of the spectrum, admit your fault. Trying to hide the issues or push it onto someone else will put a strain on your ‘business – client’ relationship
Continue to Improve
You have to realize that there will always be room for improvement. It’s entirely possible that not all customers will be satisfied with the way you conduct business. Always strive to improve yourself through customer feedback and reviews.
You should always encourage customers to be honest with you as your business grows. Enticing honest reviews will continue to help you make the right business decisions as you continue your operations.
Uwe is the CEO of invoiceberry.com, an online invoicing software for small businesses and freelancers. His experience in the online business world ranges from AdTech to FinTech and online game publishing. When he’s not busy running his company he enjoys everything tech as well as travelling in Asia and Europe.