LinkedIn is a powerful social media platform for businesses, job seekers and those looking to build and expand professional connections. It has immense potential as a marketing and promotional tool. When you get the hang of LinkedIn, your business will be receiving the exposure it longed for. It’s time for you to utilize LinkedIn and Read More
We all know how tough it can be for independent businesses to compete with the likes of Amazon and Walmart. Corporate giants have bigger budgets, greater name recognition and a way of eclipsing the marketing efforts of their small competitors. Luckily for the underdogs, a recently-launched social media platform is leveling the marketing playing field. Read More
Many small business owners tend to favor attracting new clients, rather than focusing on repeat customers and those who have already had a good experience. By changing your mindset, and focusing on the customers you already have, how can you turn them into marketing ambassadors? This win-win situation can easily be executed with the three Read More
Advertising for small businesses can be quite the challenge. Marketing managers are pressured to diversify their efforts across various platforms, but rarely have the personnel to support all of these streams. More often than not, just one person is assigned the task of managing both organic and paid digital advertising; a tall order. For those Read More
The Internet is changing marketing from old media to new media at the speed of light. The new rules of marketing are revolutionizing customer engagement that is interactive through digital touchpoints that initiate conversations, transparency, and trust that builds relationships and loyalty. Creating brand recognition is more important than ever in a media saturated economy. Read More
Small businesses have long excelled at customer service with their attention to detail, community ties and personal touch. Yet, it is getting harder to stand out as bigger companies invest in digital channels, enabling one-to-one communication via messaging and live chat, and 24/7 communication via social media. Nationwide, small businesses have the slowest adoption of Read More
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