How to Construct a Marketing Process That Makes Sense for Your Organization

How to Construct a Marketing Process That Makes Sense for Your Organization

No matter the industry, all marketers face many of the same challenges: meeting strict deadlines, balancing priorities, making the most of limited resources, and proving their results. In a field that places such an emphasis on metrics, it’s ironic that marketers rarely have time to examine the metric of their own efficiency. As a tight-knit, Read More

Mistakes to Avoid When Choosing Your Logo Colors

Mistakes to Avoid When Choosing Your Logo Colors

Bad logos happen to good businesses. Maybe the design is so busy, customers can’t quite make out what the business actually does. Or perhaps it’s just outdated enough to be stale rather than retro. Often customers won’t even know why they don’t like a logo. They simply have an immediate negative reaction that leads them Read More

Ambassador Programs: Tips to Turn Customers Into Ambassadors

Ambassador Programs: Tips to Turn Customers Into Ambassadors

Many small business owners tend to favor attracting new clients, rather than focusing on repeat customers and those who have already had a good experience.  By changing your mindset, and focusing on the customers you already have, how can you turn them into marketing ambassadors? This win-win situation can easily be executed with the three Read More

Creating Valuable Marketing Assets for Free

Creating Valuable Marketing Assets for Free

Starting a new business is a roller-coaster: you’re driven by all this passion and excitement about what you’ve got to offer the world, but you can also get dragged down by the reality that, most often, you have to pull it all together on a shoestring budget. When the going gets tough, the tough get Read More

Marketing Your Brand in a Customer Driven Digital Economy

Marketing Your Brand in a Customer Driven Digital Economy

The Internet is changing marketing from old media to new media at the speed of light. The new rules of marketing are revolutionizing customer engagement that is interactive through digital touchpoints that initiate conversations, transparency, and trust that builds relationships and loyalty. Creating brand recognition is more important than ever in a media saturated economy. Read More

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