Helpful Tips for Entrepreneurs and Small Businesses.
No matter the industry, all marketers face many of the same challenges: meeting strict deadlines, balancing priorities, making the most of limited resources, and proving their results. In a field that …
Continue Reading about How to Construct a Marketing Process That Makes Sense for Your Organization →
Bad logos happen to good businesses. Maybe the design is so busy, customers can’t quite make out what the business actually does. Or perhaps it’s just outdated enough to be stale rather than retro. …
Continue Reading about Mistakes to Avoid When Choosing Your Logo Colors →
Many small business owners tend to favor attracting new clients, rather than focusing on repeat customers and those who have already had a good experience. By changing your mindset, and focusing …
Continue Reading about Ambassador Programs: Tips to Turn Customers Into Ambassadors →
Every time a startup entrepreneur asks me how to get over stage fright, I’m reminded of the old joke about the tourist in New York City who asked a friendly cop, “How do I get to Carnegie Hall?” To …
Starting a new business is a roller-coaster: you’re driven by all this passion and excitement about what you’ve got to offer the world, but you can also get dragged down by the reality that, most …
Continue Reading about Creating Valuable Marketing Assets for Free →
The Internet is changing marketing from old media to new media at the speed of light. The new rules of marketing are revolutionizing customer engagement that is interactive through digital touchpoints …
Continue Reading about Marketing Your Brand in a Customer Driven Digital Economy →
