Webinars have become a necessity due to the pandemic as a way to hold events without compromising health protocols. About 60% of webinars are oriented toward creating loyal customers and most …
You Will Never Outsmart Google. Unleash This Powerful SEO Strategy Instead
Earlier this year, Google began rolling out a new artificial intelligence algorithm built on top of an earlier Google search algorithm. The new algorithm, known as MUM, is short for Multitask Unified …
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Building Brand Authenticity Into Your Marketing Strategy
Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have …
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Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise
It's impossible to be an expert in every marketing channel. If you're a social media manager, you probably aren't qualified to charge thousands of dollars to build a website. If you've spent your …
How SMBs Can Find Small Business Saturday Success Throughout the Year
We’re all familiar with Small Business Saturday, the national holiday that occurs on the Saturday after Thanksgiving each year and drives revenue and customer interest across small businesses of many …
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Best Practices of Securing a Trademark
Securing a trademark can seem like a daunting process, but it can actually be quite simple to set yourself up for success. Before applying for a trademark, it's important to take careful consideration …
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