How to Create a Multilingual Webinar: A Solution for an International Audience

How to Create a Multilingual Webinar: A Solution for an International Audience

Webinars have become a necessity due to the pandemic as a way to hold events without compromising health protocols. About 60% of webinars are oriented toward creating loyal customers and most marketers see it as an important part of their strategy. However, if you’re planning to host a webinar for an international audience, having an Read More

You Will Never Outsmart Google. Unleash This Powerful SEO Strategy Instead

You Will Never Outsmart Google. Unleash This Powerful SEO Strategy Instead

Earlier this year, Google began rolling out a new artificial intelligence algorithm built on top of an earlier Google search algorithm. The new algorithm, known as MUM, is short for Multitask Unified Model, and Google claims it is 1,000 times more powerful than the previous algorithm. As these new features slowly surface, Google search will Read More

Building Brand Authenticity Into Your Marketing Strategy

Building Brand Authenticity Into Your Marketing Strategy

Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have started to influence distinct changes in commercial attitudes and approaches. Among the primary contributing factors, is the tendency for these generations to place specific Read More

Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise

Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise

It’s impossible to be an expert in every marketing channel. If you’re a social media manager, you probably aren’t qualified to charge thousands of dollars to build a website. If you’ve spent your career as an SEO professional, you’re probably not the best option for managing a $20,000/month Facebook ad spend. So when a client Read More

How SMBs Can Find Small Business Saturday Success Throughout the Year

How SMBs Can Find Small Business Saturday Success Throughout the Year

We’re all familiar with Small Business Saturday, the national holiday that occurs on the Saturday after Thanksgiving each year and drives revenue and customer interest across small businesses of many industries. The day was founded in 2010 by American Express amidst a recession to encourage people to shop small and bring in more holiday shopping Read More

Best Practices of Securing a Trademark

Best Practices of Securing a Trademark

Securing a trademark can seem like a daunting process, but it can actually be quite simple to set yourself up for success. Before applying for a trademark, it’s important to take careful consideration and familiarize yourself with the basic ins and outs of trademarks – from understanding what the research and registration process looks like, Read More

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