Building Brand Authenticity Into Your Marketing Strategy

Building Brand Authenticity Into Your Marketing Strategy

Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have started to influence distinct changes in commercial attitudes and approaches. Among the primary contributing factors, is the tendency for these generations to place specific Read More

How to Write Your Way to Expert Status

How to Write Your Way to Expert Status

Everybody’s doing it. You can’t look at Social Media, industry journals or a magazine that you don’t see people you recognize using these outlets as a means of self promotion. You may feel a pang of jealousy, but don’t. With a bit of encouragement and the information below, you’ll be on your way to writing Read More

The 5 Resolvable Reasons Why Small Business Owners Struggle With Content Marketing

The 5 Resolvable Reasons Why Small Business Owners Struggle With Content Marketing

Content marketing seems to be all the buzz right now. But in actual fact, this vital component of marketing and advertising has been aging beautifully for thousands of years. Content marketing can be summed up in one word: Storytelling. Since the dawn of Man, we have been telling stories. Regardless of your brand, product or Read More

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