As anyone who has experience with either soda fountains or toddlers will attest, most of the time something being sticky is not a good thing. One notable exception: an e-commerce website. For many sites, getting people to stick around long enough to buy something is a significant problem. Evidence of that is the abandonment rate Read More
The Internet is changing marketing from old media to new media at the speed of light. The new rules of marketing are revolutionizing customer engagement that is interactive through digital touchpoints that initiate conversations, transparency, and trust that builds relationships and loyalty. Creating brand recognition is more important than ever in a media saturated economy. Read More
Small businesses have long excelled at customer service with their attention to detail, community ties and personal touch. Yet, it is getting harder to stand out as bigger companies invest in digital channels, enabling one-to-one communication via messaging and live chat, and 24/7 communication via social media. Nationwide, small businesses have the slowest adoption of Read More
A strong online presence has never been more vital for small and medium-sized businesses. 80% of consumers now research online before making a purchase, and 85% use the Internet to find local businesses. Consumers aren’t just window shopping online, either. The U.S. Commerce Department estimates that $304.9 billion of goods were purchased online in 2014. Read More
The impact for a strong Local SEO campaign on a small business has been felt in recent years; producing huge results for small players. Therefore, local businesses need to ensure that they have the right techniques to keep up with the competition and to ensure a steady flow of customers. Some techniques are industry-specific, but Read More
When most social media experts offer up best practices and other tips for small businesses, they assume the people who run these businesses are fairly new to social media. This is why all day, every day, we see tips like, “Be human!” “Engage” and “Share valuable information from social media influencers!” These are all great Read More
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