You may not know it yet, but every single part of your business can be a sales and marketing tool. In fact, your sales don’t just stop when your customer buys from you. It’s actually cheaper and much more lucrative for your business to have repeat customers rather than working to constantly get new ones. Read More
Many small business owners tend to favor attracting new clients, rather than focusing on repeat customers and those who have already had a good experience. By changing your mindset, and focusing on the customers you already have, how can you turn them into marketing ambassadors? This win-win situation can easily be executed with the three Read More
Mobile plays an integral role in almost every aspect of consumers’ lives and has forever changed the way society interacts, lives, works, plays, shops and conducts business. In 2015 for the first time, app usage surpassed desktop usage and now accounts for more than half of all U.S. digital media consumption. With more than half Read More
It’s impossible to know what the future of online marketing holds. In fact, if anyone tells you they know for sure…run. That being said, staying in the know about the latest marketplace trends and statistics will help you create an online marketing strategy for your business that is certain to be more successful and generate Read More
It’s never too late in the year to make your e-commerce site the best it can be and to make the most of your online business! Here are three ways you can keep your online store at the top of its game: Thought Behind Designing an Online Store If you’re running an online-only company, your website’s homepage Read More
The year 2015 marked some dramatic changes in E-Commerce and it can be argued that the biggest impact came from mobile. Consumers spent $69.08 billion online during the 2015 holiday shopping season, with $12.65 billion via mobile devices, according to comScore data. Forrester Research estimates that 64% of American adults now own a smartphone of Read More
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