Building Brand Authenticity Into Your Marketing Strategy

Building Brand Authenticity Into Your Marketing Strategy

Success in marketing is often dependent on understanding the needs and priorities of your target demographic. As Millennials and Gen-Z have risen to become the largest portion of consumers, they have started to influence distinct changes in commercial attitudes and approaches. Among the primary contributing factors, is the tendency for these generations to place specific Read More

How Small Businesses Can Increase Revenue by Selling on Amazon

How Small Businesses Can Increase Revenue by Selling on Amazon

For small businesses looking to increase visibility and product sales, partnering with Amazon.com and joining its FBA (Fulfillment by Amazon) program continues to be an enticing avenue for growth. Amazon’s model offers outside businesses a product selling experience that is similar to traditional e-commerce, except Amazon is taking on certain responsibilities for the seller: order Read More

The Beginner’s Guide to Online Marketing for Small Business

The Beginner’s Guide to Online Marketing for Small Business

Do you have a feeling your business should be online but have no clue where to start? Or maybe you’re struggling to measure the exact value of online marketing when your customers are coming to you through other channels. Either way, you’re not alone. According to a 2018 survey by Clutch, 36% of small businesses Read More

Small Business, Big Web Business – Why WordPress is the Go-To Choice for 33% of World’s Websites

Small Business, Big Web Business – Why WordPress is the Go-To Choice for 33% of World’s Websites

Here’s What SMBs Can Learn WordPress has been dominating the digital world over the past years. With 33.4% in market share (as reported by W3Tech) and representing over 60% of all CMS in use, it’s safe to say that the ubiquitous platform is the go-to choice for both small businesses and larger enterprises. Starting as a Read More

Ways to Ensure Your Business Receives Positive Customer Reviews

Ways to Ensure Your Business Receives Positive Customer Reviews

Many of us look for reviews and feedback before doing business with a company. It’s nice to get a sense of how previous customers’ interactions went over with the business. I am sure you have looked at online reviews to see how your local restaurant is perceived in the community. Or if that new barber Read More

How Small Businesses Should Use Quipist to Increase Sales

How Small Businesses Should Use Quipist to Increase Sales

We all know how tough it can be for independent businesses to compete with the likes of Amazon and Walmart. Corporate giants have bigger budgets, greater name recognition and a way of eclipsing the marketing efforts of their small competitors. Luckily for the underdogs, a recently-launched social media platform is leveling the marketing playing field. Read More

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