Developing a Mobile-First Identity as a Small Business

Developing a Mobile-First Identity as a Small Business

ByLisa Croft

“You need an app.” How many times have small business owners across the country heard that phrase from one of their customers or business partners? Moving into the world of mobile experiences can be a big undertaking and costs can quickly skyrocket. Which, for a small business, is likely an additional expense that’s difficult to Read More

A Guide for Small Businesses: How to Launch a Mobile Loyalty Program

ByRonald D. Herman

Mobile plays an integral role in almost every aspect of consumers’ lives and has forever changed the way society interacts, lives, works, plays, shops and conducts business. In 2015 for the first time, app usage surpassed desktop usage and now accounts for more than half of all U.S. digital media consumption. With more than half Read More

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