Most people I know have a curious relationship with marketing their products or services. One the one hand, they know they need to market. On the other, there’s this inner desire for people to just “discover” them and flock unbidden to their website. I think that this dual mindset is one of the reasons why Read More
As a small business owner, you are often focused on delivering products and services your customers need. Unfortunately, this tends to come at the expense of promoting what a good job you are doing and how satisfied your customers are with your company. However, without investing some time to help spread the word, you risk Read More
Facebook, Twitter, Pinterest, Google Plus, Google Adwords, blogging, video blogging, public speaking, email marketing, SEO….. The list of all of the things you “should” be doing to market your small business goes on and on. And if you’re like most small businesses, your resources are limited and the laundry list of marketing musts is overwhelming. Read More
Everybody’s doing it. You can’t look at Social Media, industry journals or a magazine that you don’t see people you recognize using these outlets as a means of self promotion. You may feel a pang of jealousy, but don’t. With a bit of encouragement and the information below, you’ll be on your way to writing Read More
Google Plus is a widely underutilized tool in marketing your business. Once you stop treating is as yet another social network like Facebook or LinkedIn, you can begin capitalizing on the potential it has to offer. Optimize Search Engine Results: Information from your Google+ account, such as phone number, address, 5 star reviews, can be Read More
How does this sound? Now you can save money, market more effectively and have others grow your business for you. What do you think about that? Fantasy! No, this is a very real scenario. Not only that, it can be yours. In this article, you will find the steps that I use to help my Read More
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