How Do You Search For Local Businesses? When you’re looking for a new restaurant to try, the closest dry cleaner, or a trendy local hair salon, how do you find it? If you’re like most people, you take out your laptop, phone or tablet, pull up a search engine and put in your query. After Read More
Facebook Advertising continues to gain momentum as a marketing tool for both small and large businesses. Webs research indicates that 65% of small business owners with a Facebook presence either are actively or considering using Facebook Advertising. But despite its growing popularity, Facebook is still a relatively young marketing channel. As with any new frontier Read More
It used to be reviews online were taken with a grain of salt, as they should be – but unfortunately, a decade of libel and lack of accountability has made the internet a wasteland for public shamings and idle gossip. Forget the town square – people are being stoned to death online, whether their actions Read More
What’s the first thing that someone does when they’re looking to make a purchase? Whether they’re looking for a good restaurant for a business lunch, a new outfit for the weekend, or a dog groomer that won’t cut Fluffy’s hair too short, the first step in the process is almost always the same – they Read More
As marketing has evolved over the years to a more analytical and results-driven discipline, so have the tools available to effectively reach and engage customers. The goal of any business, big or small, is to attract and retain customers, and demand generation programs are at the forefront of moving those customers from a passing interest Read More
For many small business owners, hiring a public relations firm may be the last thing on your mind. For others, tight budgets may force you to simply put PR and marketing on hold until you have more capital at your disposal. If you fall into either one of these categories, you may be surprised to Read More
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