As a small business owner, having the capacity and budget to stay on the cutting edge of design trends is a challenge. However, keeping your brand updated and modern can make a real difference when it comes to new business opportunities and boosting sales. Having the flashiest website or most avant garde graphics isn’t necessarily Read More
No matter the industry, all marketers face many of the same challenges: meeting strict deadlines, balancing priorities, making the most of limited resources, and proving their results. In a field that places such an emphasis on metrics, it’s ironic that marketers rarely have time to examine the metric of their own efficiency. As a tight-knit, Read More
Bad logos happen to good businesses. Maybe the design is so busy, customers can’t quite make out what the business actually does. Or perhaps it’s just outdated enough to be stale rather than retro. Often customers won’t even know why they don’t like a logo. They simply have an immediate negative reaction that leads them Read More
We all make mistakes at one time or another, it’s part of human nature. We live and we learn and avoid them in the future. There are also opportunities to learn from other people’s mistakes, get outside knowledge that will keep us on the right track without having to make those mistakes ourselves. When it Read More
Many of us look for reviews and feedback before doing business with a company. It’s nice to get a sense of how previous customers’ interactions went over with the business. I am sure you have looked at online reviews to see how your local restaurant is perceived in the community. Or if that new barber Read More
We all know how tough it can be for independent businesses to compete with the likes of Amazon and Walmart. Corporate giants have bigger budgets, greater name recognition and a way of eclipsing the marketing efforts of their small competitors. Luckily for the underdogs, a recently-launched social media platform is leveling the marketing playing field. Read More
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