2019’s Hottest Graphic Design Trends for Small Business

2019’s Hottest Graphic Design Trends for Small Business

As a small business owner, having the capacity and budget to stay on the cutting edge of design trends is a challenge. However, keeping your brand updated and modern can make a real difference when it comes to new business opportunities and boosting sales. Having the flashiest website or most avant garde graphics isn’t necessarily Read More

How to Construct a Marketing Process That Makes Sense for Your Organization

How to Construct a Marketing Process That Makes Sense for Your Organization

No matter the industry, all marketers face many of the same challenges: meeting strict deadlines, balancing priorities, making the most of limited resources, and proving their results. In a field that places such an emphasis on metrics, it’s ironic that marketers rarely have time to examine the metric of their own efficiency. As a tight-knit, Read More

Mistakes to Avoid When Choosing Your Logo Colors

Mistakes to Avoid When Choosing Your Logo Colors

Bad logos happen to good businesses. Maybe the design is so busy, customers can’t quite make out what the business actually does. Or perhaps it’s just outdated enough to be stale rather than retro. Often customers won’t even know why they don’t like a logo. They simply have an immediate negative reaction that leads them Read More

Ways to Ensure Your Business Receives Positive Customer Reviews

Ways to Ensure Your Business Receives Positive Customer Reviews

Many of us look for reviews and feedback before doing business with a company. It’s nice to get a sense of how previous customers’ interactions went over with the business. I am sure you have looked at online reviews to see how your local restaurant is perceived in the community. Or if that new barber Read More

How Small Businesses Should Use Quipist to Increase Sales

How Small Businesses Should Use Quipist to Increase Sales

We all know how tough it can be for independent businesses to compete with the likes of Amazon and Walmart. Corporate giants have bigger budgets, greater name recognition and a way of eclipsing the marketing efforts of their small competitors. Luckily for the underdogs, a recently-launched social media platform is leveling the marketing playing field. Read More

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