Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise

Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise

It’s impossible to be an expert in every marketing channel. If you’re a social media manager, you probably aren’t qualified to charge thousands of dollars to build a website. If you’ve spent your career as an SEO professional, you’re probably not the best option for managing a $20,000/month Facebook ad spend. So when a client Read More

How SMBs Can Find Small Business Saturday Success Throughout the Year

How SMBs Can Find Small Business Saturday Success Throughout the Year

We’re all familiar with Small Business Saturday, the national holiday that occurs on the Saturday after Thanksgiving each year and drives revenue and customer interest across small businesses of many industries. The day was founded in 2010 by American Express amidst a recession to encourage people to shop small and bring in more holiday shopping Read More

The Beginner’s Guide to Online Marketing for Small Business

The Beginner’s Guide to Online Marketing for Small Business

Do you have a feeling your business should be online but have no clue where to start? Or maybe you’re struggling to measure the exact value of online marketing when your customers are coming to you through other channels. Either way, you’re not alone. According to a 2018 survey by Clutch, 36% of small businesses Read More

LinkedIn Tips for Small Business

LinkedIn Tips for Small Business

LinkedIn is a powerful social media platform for businesses, job seekers and those looking to build and expand professional connections. It has immense potential as a marketing and promotional tool. When you get the hang of LinkedIn, your business will be receiving the exposure it longed for. It’s time for you to utilize LinkedIn and Read More

How To Get More Traffic To Your Small Business Website

How To Get More Traffic To Your Small Business Website

Drive more traffic to your website Learn the major steps within a typical SEO campaign Implement the tactics and strategies working in 2019 There’s more than one way to get traffic to your site, but how do you know what will make the most impact on the number of visitors your site? Are you getting Read More

Why Small Business Must Worry About Duplicate Content and a Hurt SEO

Why Small Business Must Worry About Duplicate Content and a Hurt SEO

Tools that help in Producing Good Quality Content It is easier to work the fastest when a person has the appropriate tools that can make their work easier. There is a huge, visible difference when a person has to work without the proper tools and the extra time that the work consumes. The same idea Read More

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