Discover 100s of business management tips for business owners.
We product marketers often fall victim to a problem I call “last country visited syndrome.” You visit your field teams and they take you to customers. Every customer you meet is eager to tell you the good and the bad of your solution, and some cool ideas come up in the process: exciting features, promising Read More
Consumers buy into your story before they buy your product. Your company’s story explains the purpose behind why you do what you do. It’s so much more than what you offer and how you present it. It’s the whole reason you went into business in the first place. It’s not the money, but the impact Read More
Many entrepreneurs who have reached that critical three-to-five year mark in the evolution of their business often face the challenge of “What next?” How can they grow the business? What can they do in the coming months and years to make their company dynamic? Here are five steps to lead you in the right direction. Read More
Most entrepreneurs won’t spend these dog days of summer relaxing at the beach; you might instead find them hard at work refining their business plans and investor pitches, developing new customer acquisition strategies or adjusting sales and strategic marketing tactics. But while entrepreneurship can be a 24/7 job, it’s important to take some time to Read More
One of the most notable communication skills that true leaders possess is that they make every person they talk to feel like the most important person in the world. This has been said about leaders like Bill Clinton and Barack Obama, and surely you can think of an example of a manager, parent-figure, or colleague Read More
Millennials are addicted to speaking through devices, often sending an email in lieu of in-personal conversation, and do not place as high a value on professional face-to-face communications as generations had before them. Hiding behind devices, however, can cause serious client-company relationship problems in the advertising world where effective communication is king. Knowing this well Read More
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