Excellent Customer Experience Increases Profits. Here Are 5 Strategies To Achieve This.

Excellent Customer Experience Increases Profits. Here Are 5 Strategies To Achieve This.

Delivering a top-notch experience to your customers directly impacts how much money your business makes. This is why [according to Bain & Company]: It costs 5x more to attract new customers than to keep existing ones -and- Retaining only 5% of your existing customers increases profits 25%-95% In other words, excellent experience keeps customers loyal. Read More

How To Make Your Home Office More Productive

How To Make Your Home Office More Productive

If you work remotely, the central part of your work-life happens in your home office. For some this space may be synonymous with their kitchen table. But this is probably neither the most comfortable nor productive setting. Setting up a proper home office will ensure that you get your work done without distractions. Plus you’ll Read More

2020 Is Here. Is Your Small Businesses Prepared?

2020 Is Here. Is Your Small Businesses Prepared?

It’s no secret that the end of the calendar year can be a hectic time for small business owners. But in the age of ecommerce and omnichannel selling, retailers preparing for the coming year must consider far more than just stocking shelves and staffing up. Here are a few things small business owners should consider Read More

Best of Both Worlds: How SMB Leaders Should Buy Technology to Grow Their Business

Best of Both Worlds: How SMB Leaders Should Buy Technology to Grow Their Business

From the moment small business (SMB) owners decide to hang their first shingle, they’re faced with many important questions about how to define their company. A critical first question that must be answered at the start is “how can I create processes that employees can replicate to streamline the business and scale faster?” This answer Read More

Business Travel Tips to Maximize Your Budget and Time

Business Travel Tips to Maximize Your Budget and Time

Traveling for business is one of the best ways to fast track your career, connecting you with your customers and clients face to face. If you find yourself frequently on the road or in the air for business, it’s important to maximize both your budget and your time. This way you can make the most Read More

How to Turn Customer Feedback Into Meaningful Opportunities

How to Turn Customer Feedback Into Meaningful Opportunities

We product marketers often fall victim to a problem I call “last country visited syndrome.” You visit your field teams and they take you to customers. Every customer you meet is eager to tell you the good and the bad of your solution, and some cool ideas come up in the process: exciting features, promising Read More

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