The impact for a strong Local SEO campaign on a small business has been felt in recent years; producing huge results for small players. Therefore, local businesses need to ensure that they have the right techniques to keep up with the competition and to ensure a steady flow of customers. Some techniques are industry-specific, but Read More
Over the past fifteen years in Public Relations, we’ve seen the changing media landscape impact how our clients communicate with their stakeholders and with the public. For many companies today, social media is no longer an option, but a requirement, and often the first avenue of sharing information with the public. For most consumer and Read More
Finding the right marketing tools that are not only effective, but also affordable can be a challenge for marketers. And once found, ensuring that tools are used effectively to drive dollars to the bottom line should be a key imperative for the small business owner. Over the years, as new online advertising tools are popping Read More
Distributed Denial of Service (DDoS) attacks on web servers and applications were one of the fastest growing threats in 2014. While 2013 saw a series of DDoS attacks from hacktivist groups like Anonymous, 2014 saw a tremendous growth in attacks from e-criminals and nation-states. The continued attacks on major US financial institutions allegedly from Iran, Read More
The Internet has made buying things extremely easy. You simply log on to a vendor’s website, enter your credit card information, and a package will eventually show up at your door. Want the new bestseller? Amazon’s got you covered in a couple of days. Criminals can exploit weaker websites to illegally obtain credit card and Read More
Many business owners want to blog, setting aside time from their busy day to get some writing done. They sit down at the computer filled with good intentions. Fingertips poised above the keyboard and eager to pound those keys. They’re ready to work, yet there they sit. At that moment, all ideas have escaped them. Read More
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