It’s never too late in the year to make your e-commerce site the best it can be and to make the most of your online business! Here are three ways you can keep your online store at the top of its game: Thought Behind Designing an Online Store If you’re running an online-only company, your website’s homepage Read More
The year 2015 marked some dramatic changes in E-Commerce and it can be argued that the biggest impact came from mobile. Consumers spent $69.08 billion online during the 2015 holiday shopping season, with $12.65 billion via mobile devices, according to comScore data. Forrester Research estimates that 64% of American adults now own a smartphone of Read More
As anyone who has experience with either soda fountains or toddlers will attest, most of the time something being sticky is not a good thing. One notable exception: an e-commerce website. For many sites, getting people to stick around long enough to buy something is a significant problem. Evidence of that is the abandonment rate Read More
People love shopping online, and sales number reflect that, with sales growing at double-digit rates each year. In 2015, total online sales in the U.S. were close to $350 billion, with about 72% of purchases made on laptop or desktop PCs. Smartphone purchases made up 15% of total sales, with tablets accounting for around 12%. Read More
Small businesses have long excelled at customer service with their attention to detail, community ties and personal touch. Yet, it is getting harder to stand out as bigger companies invest in digital channels, enabling one-to-one communication via messaging and live chat, and 24/7 communication via social media. Nationwide, small businesses have the slowest adoption of Read More
A strong online presence has never been more vital for small and medium-sized businesses. 80% of consumers now research online before making a purchase, and 85% use the Internet to find local businesses. Consumers aren’t just window shopping online, either. The U.S. Commerce Department estimates that $304.9 billion of goods were purchased online in 2014. Read More
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