Rickard Hansson is the founder and chief executive officer of Incentive, a socially powered enterprise collaboration platform designed specifically for mid-market organizations and enterprise teams. With more than 15 years of experience in the IT industry, Rickard is a serial entrepreneur and self-taught programmer who created Incentive in 2008 based on his belief that internal workplace communication should be a social and collaborative experience. Prior to founding Incentive, Rickard started Mindroute Software in 2002, where he developed Lemoon, a user-friendly content management system (CMS). Within three years, Mindroute became the second largest CMS firm in Sweden, boasting 100 to 150 new clients per year.