As a small business owner, having the capacity and budget to stay on the cutting edge of design trends is a challenge. However, keeping your brand updated and modern can make a real difference when it comes to new business opportunities and boosting sales. Having the flashiest website or most avant garde graphics isn’t necessarily Read More
Bad logos happen to good businesses. Maybe the design is so busy, customers can’t quite make out what the business actually does. Or perhaps it’s just outdated enough to be stale rather than retro. Often customers won’t even know why they don’t like a logo. They simply have an immediate negative reaction that leads them to Read More
A strong online presence has never been more vital for small and medium-sized businesses. 80% of consumers now research online before making a purchase, and 85% use the Internet to find local businesses. Consumers aren’t just window shopping online, either. The U.S. Commerce Department estimates that $304.9 billion of goods were purchased online in 2014. Read More
A logo is the single most important visual representation of your business. A well-designed logo quickly conveys your core values and product or service offerings. It resonates with your target audience and sets you apart from the competition. It compels people to check you out, and hints at what clients and customers can expect from Read More
Like most small business owners, you’re dedicated to and proud of what you do, and you want to succeed. You’re an expert in your field, and know what your customers need. But when it comes to graphic design, it can pay to look outside your shop for professional help. A professional design eye can polish Read More