Kira Lenke is the VP of Marketing at Copper. In her current role, she is responsible for directing and overseeing the marketing function at the company and driving strategy to strengthen Copper’s market position. Prior to Copper, she held marketing positions at technology companies including Aviso, DudaMobile, and Intuit. Her experience spans storytelling and brand building, product launch management, key messaging and feature differentiation, creative large-scale brand campaigns, retention and lifecycle email marketing, and segmentation through key customer insights.