Dan Gregory & Kieran Flanagan are behavioral researchers and strategists, specializing in behaviors and belief systems – what drives, motivates and influences us. They have won business awards around the world for Innovation, Creativity and Return on Investment working with such organizations as Coca-Cola, Unilever, News Corp and the United Nations in Singapore. They are passionate advocates for the commercial power of creativity and a return to more human engagement, cultures and leadership. Published by WILEY, Dan and Kieran’s new book Selfish, Scared & Stupid is available in paperback RRP $22.95 from www.selfishscaredandstupid.com.