Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise

Ethical Marketing: What to Do If a Client Asks for Work Outside of Your Expertise

ByAnnie Singer

It’s impossible to be an expert in every marketing channel. If you’re a social media manager, you probably aren’t qualified to charge thousands of dollars to build a website. If you’ve spent your career as an SEO professional, you’re probably not the best option for managing a $20,000/month Facebook ad spend. So when a client Read More

The #1 Communication Skill Top Managers Possess

The #1 Communication Skill Top Managers Possess

ByAnnie Singer

One of the most notable communication skills that true leaders possess is that they make every person they talk to feel like the most important person in the world. This has been said about leaders like Bill Clinton and Barack Obama, and surely you can think of an example of a manager, parent-figure, or colleague Read More