Sell Your Domain Name For Profit Or Should You?

These days as a professional domainer I do very little selling. I don’t like to, nor do I need to.

I have come to the conclusion that the longer I hold something the more it is going to be worth. Just look at three-letter .com’s, .net’s, .org’s, .us’s, and .biz’s. There are zero left “out in the wild” to be registered. (Three letter domains I am talking about here, not three-character domains, though all three-character .com’s have been registered as well).

These three-letter domains always go for, well, let’s just say much more than the registration fee. regardless of the extension.

As the value of good generic names keeps increasing, there is very little reason to sell your domains names at this stage at the game. Yet, people do. You would do well to learn one thing concerning the domain name market very early:

PATIENCE. If you are eager to spend money then there will be sharks salivating and lining up, happy to take it from you. The point is, that you don’t want to spend money just to spend it, you need to make sure the buys you are making are quality buys.

However, if you do come to a time and place that you want to sell your domain name, you need to keep a few things in mind.

If you are going to make a business out of domains and you are going to open your own company, you need to make enough to pay any taxes that may be incurred. This is a big area of debate and I’m not a tax expert, so consult your tax adviser.

You obviously need to make enough to cover the original purchase price, but you may also need to factor in other expenses such as renewal fees, how much PayPal, escrow fees (sedo or other escrow company) are going to take from you when you make the domain sale.

Can your domain names make more money if you wait a bit longer for a different person who may want this more?

Is there a big enough market to where other people would be willing to buy this name so they had an “edge” on the competition?

Or are you selling to a “reseller”? (a person just as yourself who is buying the name to hold and resell later).

Is it really the “right” time to sell your domain, if you wait will the product/service/etc become more widely known or will the domain bring in more traffic?

Do you really even “need” to sell or do you just want to? You may need money for other ventures, but if you don’t, then what is the point?

Is it an offer that you just cannot refuse?

I have had offers on domain names that I could not refuse before, it’s not common but it happens. I had just registered about 20 .us domain names and shortly thereafter someone got a hold of me and offered $500 off the bat for one of them. Considering that I just registered the domain name, and the mere fact that the .us market has really not picked up, it was probably a good decision to sell. I sold him the domain for $500 total. That sale paid for the purchase of the other 19 .us’s and also the renewal fee for them along with some money to spare.

In a case like the above, unless what you just registered is a true gem, there is probably no reason to decline the offer. But before you sell make sure a transaction will even be worth your time. If the same guy came to me and said he would have given me $40 for the domain name (and that would be as high as he would go), then there would have been very little reason for me to sell.

Remember, your time is worth money too. However, if you are a “time” person, then these are the types of sales you need to target and you need to target them over and over again until you reach a healthy base with domain name parking revenue. Once you become a “money” person, these types of things are not worth your time at all in the slightest. Remember, you want to become a money person as soon as possible.

So if you decide to keep your domain names or not which is completely up to you. Just be sure to make a well thought out decision.

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Will My Virtual Business Be Worth Anything If I Want to Sell It?

A question I get all the time is “Will My Virtual Business Be Worth Anything If I Want to Sell It?”

The answer is ABSOLUTELY, especially if you build it as a continuity business with recurring incoming cash-flow.

Why? Well, think of it as your cable or your web hosting company where you have to pay them month after month to use their services. Therefore to sell your business at a premium, you have to think from the perspective of the acquirer and focus on the value creation areas.

Some of them are:

1. Diversify your customer base: If your business depends too much on a few customers, it will be harder to sell. Aim for having a customer account be worth less than 5% of total sales.

2. Remove yourself from the daily operations: The value of a small business goes up in accordance to how efficiently it operates and how financially transparent it is. Its value grows as well, when an owner-manager becomes less central to its daily operations. A virtual business can help you increase the value of your company by implementing processes and digitizing operations.

3. Create Contractually Recurring Revenue: All revenue dollars are not created equal. Revenue dollars from a continuity programs or a contract for annual maintenance, annual licensing fees, a recurring retainer fee, technology license, etc. are much more powerful value drivers than projected sales revenue, time and materials revenue, or other non-recurring revenue streams.

The benefits of starting, managing and growing a virtual business are endless; especially when it comes to increasing the value of your company. Profitability is hugely important in a privately held company valuation, and because your overhead expenses are low, it allows you to maximize your business profits. This in turn means it can result in a significant market value increase.

Here is an overview of the best 7 virtual business (or small business) exit strategies:

1. Employees: A few methods to selling a virtual business to your employees are the ESOP (Employee Stock Ownership Plan), an MBO (Management Buyouts) and MBI (Management Buyins)

2. Charitable Trusts: This is a great strategy for those virtual business owners who want to benefit from charitable giving. A few methods are CRTs (Charitable Reminder Trust) and CLT (Charitable Load Trust)

3. Family: This is when you want to transfer your virtual business to your children or a family member. A few methods are gifting stock, GRATs (grantor retained annuity trust), FLPs (Family Limited Partnerships), SCINs (self-canceling installment notes), IDGTs (intentionally defective grantor trusts) and private annuities.

4. Co-owners: When buying out a partner the co-owner transfer channel is a good method. It includes buy/sell agreements, rights of first refusal provisions and other transfer techniques.

5. Retire and Sell to an Outsider: When retiring, numerous of the previous mentioned methods can be used. Such as charitable trusts, private annuities or grantor retained annuity trusts.

6. Continue in the Business but Sell to an Outsider: This strategy is usually implemented when an owner needs growth funds but does not want to invest personal assets. It can be sold to a private entity or to a public one.

7. Going Public: This is the process of offering securities (common or preferred stock) of a private company for sale to the general public.

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