1.    Integrated: This is one of the most popular spams filtering software. As this software is installed it will have a close watch on your email and you would have some additional buttons in the software of your email. After the installation of this you will have an option whether to mark your mail as spam or not a spam, or even bounce the mail back to the sender. However there are wide range of options available in this software with different buttons in different positions but the functions remain the same. Another benefit of this blocker is that these blockers suspectively will place the email into a separate folder so that you can review them at a later stage at your discretion. The new versions are so effective these days that they just track down the difference between the spam mails and put them in the junk mails. Some of the popular spam blocker software’s are Qurb eTrust Anti Spam, iHate Spam and Spam Bully. This is the most apt choice for the users who just want a one click solution to segregate the email and the junk mail. This software is one of the best and the simplest solution to the routine spam mails. The only disadvantage with this software is that they are mail specific like some work only with outlook express. So before purchasing ensure that this feature is not present.

2.    Standalone: A standalone spam blocker is a separate piece of software that is been installed in your system for checking the email spam.  The first thing which you will have to ensure is the launch of the spam blocker software first and then process your emails on your server after this launch the regular email software so that you can download them. The biggest benefit which is facilitated by this software is that you can view the mail on your mail server first before it comes on to your PC. This feature helps you in downloading the mails which you need and deleting the ones which you are not intending to read. The stand alone spam blocker requires some extra effort as you need to configure the spam blocker every time before you open your mail. This spam caters to the need of some specific class of people. Further this spam blocker is not software specific. The most popular stand alone spam blocker is Mail washer Pro.

3.    Online Spam blocker: The online spam blocker has been developed for two purposes i.e.; for the business and personal use. The typical example of the business mail is the iHate wherein the software automatically deletes the junk mails even without the review of the person. This is particularly used in the large scale companies.  An example of the online software is Spam arrest.

Now, In 21st century, medium of marketing are going change according to interest of people. In some country internet is good medium, then other country TV or news paper are good medium of marketing. Now, days have been changed to electronic medium, business man using cheap and best method of marketing. So lots of methods are coming for marketing for their business like email marketing, SMS marketing, fax broadcasting and PPC program. Each and every have its own advantages and disadvantages there.

Email marketing is most popular method among them all. Just because of cheap, best and good feedback from user. In email marketing bulk of email address to be collected and send email newsletter, containing services, promotions and new business strategies, to all of them in bulk. But email marketing is not be possible by manual sending, so there are lots of email marketing software available with providing tracking report like received email, bounce email addresses list, departure time and tracking about are they read by user or not.

Because of cheap, best and good feedback result, email marketing is good services. In email marketing important thing is good database of email and for different business type. For electronics, there should be other, for entertainment there should be other database so that number of feedback percentage would be increase. For getting email addresses, you may use RSS subscriber method on your website or purchase email addresses under law rules.

But like of excess of every thing, more email marketing can be turned into spamming and in result you would be got punished by government of country. So, while doing email marketing you should also follow law too. In email marketing content of email newsletter should be targeted and length of newsletter should be less, otherwise importance of email newsletter.

In Email marketing, automation of tracking of email is more curious part of this marketing. There is lots free and paid email marketing software available one of them is Ezmail email software. Ezmail product support unlimited email campaign, unlimited subscriber, unlimited data sources, reports about email opening, click through, email bounce and more.

Each software has some advantages and disadvantages, but popularity of software is depended on business type means some time, this would good business but not so profitable for other business. But in Ezmail products, this is compatible about for every type of business there. Other advantages of this product are cheap price and availability over internet.

Email marketing is grown method of marketing. Lots of companies are providing their good services in email marketing, SMS marketing in various regions. IN US, UK and UAE region there are lots of companies, they have good services.

Visit website for effective email marketing, best email marketing

E-mail is a great attainment in the world of communication. It is a great accomplishment because it allows messages reach its recipients within a very short time. If anybody asks how much time it would take for a letter to reach Bangladesh from EU or USA, even the top officials of the Post department would not be able to answer. The fastest mail delivery system of the world, DHL takes a minimum of three days to deliver mail to a client. There are of course other communication devices like phone, fax, telex, but often those are too costly. Among all the media of information transmission, email is the best as it is the cheapest and also the fastest. Also it ensures privacy or confidentiality, as the message is stored in the mailbox of the recipient directly. The sender can be sure that the recipient will obtain the message, which is sometimes impossible to assume in case of Fax. Another great benefit of email is that a user can access his/her messages from any computer of the world that has Internet access, whenever he/she wants to check for e-mail.

Every email recipient must have an email address to be identified and to temporarily store the message in the mail server. If there is no address, how you will be able to locate any person among millions of people. You must have an address, and so email is sent to addresses. Example: alam@bangla.net is an email address. Every address must be specified according to the mail server. The unique name before the @ sign would give the identification of the recipient. Here alam is the user or recipient and bangla.net is the mail server. Email works like a postal system. When someone mails a message (letter), first it is stored in a mail server. This is just like posting the letters in the local post office or letterbox.

There is versatile usage of the Internet. It is not only the source of huge information, but also a very powerful media to establish direct and easy communication among people and societies. There are the following special features:

• The Information Superhighway

• The World Wide Web

• Bulletin Boards

• Chat forums

• E-mail

• Information Retrieval etc.

The Internet is the super corridor or super highway where any sort of information can be published, retrieved or exchanged. Every Internet Server stores a large number of information on different topics. And there are millions of such servers, which are active all day long, even days or months together. There is no break, no pause. So information is available any time, any moment. You may just hook with Internet and get the piles of information. The WWW is a very famous term, used to define the information population by any Internet server. It is basically a worldwide publication of the web pages to demonstrate peoples, societies and organizations. Every web page is technically a page of information, where different connecting heads/subheads are available to go through next pages of related information, which are bundled together. Bulletin Boards are actually simple forums where news, software, games, articles are bundled together with access to every member where they can directly contribute to or collect from the system, according to everybody’s requirement.

In a bulletin board, you may have the opportunity of conferencing with others, sending items without worrying whom you want to communicate with. Every member may have same freedom to collect anything at any time, according to his/her own convenience.

Email is basically for mail transmission electronically among people. There are also mailboxes, mail servers and other features like those in traditional post office systems. Only the difference is the simplicity and speed in the information transmission via computer and Internet.

E-mail is a vast accomplishment in the world of communication. It is a great attainment because it allows messages reach its recipients within a very short time. If anybody asks how much time it would take for a letter to reach Bangladesh from EU or USA, even the top officials of the Post department would not be able to react. The fastest mail delivery system of the world, DHL takes a minimum of three days to deliver mail to a client. There are of course other communication devices like phone, fax, telex, but often those are too costly. Among all the media of information transmission, email is the best as it is the cheapest and also the fastest. Also it ensures privacy or confidentiality, as the message is stored in the mailbox of the recipient directly. The sender can be sure that the recipient will obtain the message, which is sometimes impossible to assume in case of Fax. Another great benefit of email is that a user can access his/her messages from any computer of the world that has Internet access, whenever he/she wants to check for e-mail.

Email address

Every email recipient must have an email address to be identified and to temporarily store the message in the mail server. If there is no address, how you will be able to locate any person among millions of people. You must have an address, and so email is sent to addresses. Example: alam@bangla.net is an email address. Every address must be specified according to the mail server. The unique name before the @ sign would give the identification of the recipient. Here alam is the user or recipient and bangla.net is the mail server.

Choice of an email program – Eudora

Eudora is one of the simplest to use and easy to install software. So it is very popular and also available everywhere. This software is discussed in the next lesson.

Using Email

Email works like a postal system. When someone mails a message (letter), first it is stored in a mail server. This is just like posting the letters in the local post office or letterbox.

Mail servers are the storage points like the postal department’s post offices, which act as temporary storage during transfer of letters from sender to receiver. In case of electronic mail, mail servers serve as the sender’s post office; the e-mails are then forwarded to numerous other mail servers before it reaches the recipient’s mail server. The sender’s mail server also plays important role in controlling data traffic. When in any network junction there are jams, then server stores some messages and sends the messages after the network gets free. In this way it protects the traffic jams in the message paths. Besides, there are different email systems, which acts as gateways or translators among POP3 or X.400.

When the message reaches the destination mail-server, it is stored there until the recipient checks for it and receives it.

Starting the Email program – Eudora

• Eudora Pro is the most popular among the email softwares.

• After having the dial-up connection OK, we should open the Eudora.

Sending Mail

To create and send an email you have to go through the following steps-

Procedure

1. Select Message menu

2. Select New Message.

3. Write the email address of the recipient.

4. Then type your necessary message.

5. Then click on send button.

Address Books

It is the place where you can create, store and retrieve the important addresses of the recipients of your emails.

Mailing Lists

Every time you want to mail, you have to type various addresses. You may keep mailing lists for this purpose. If you have already addresses in the address books, you may create mailing lists choosing from them.

Mail Attachments

You may send mail attachments with your mail. This may be any document to be opened using other software, games, software itself, or photos and so on.

Receiving Mail

You can check to see if you have received any email message. To check for any e-mails receipts you have to connect with the Internet server through the Dial-up network. After having the connection OK you have to open the Eudora Pro. Then you have to follow the following two steps:

Procedure

1. Select File menu

2. Select Check mail.

Type your password in the window that appears. If there were any messages for you i.e. assuming that someone has sent you e-mail you would be able to see it then. Actually the received e-mails then are transferred from the mail server into your computer’s hard disk.

Responding to Mail

After receiving any mail you may respond to it by choosing Reply option in the Message menu. Then a similar screen like that for sending email would be appeared.

Forwarding Mail

When you want to share any mail with other(s), you may just forward it to another address by choosing Forward option in the Message menu.

Web Browsing

Web Browsing involves going to different Internet sites and read the information available there. In the Internet you can get daily news, weather reports, book airline tickets, order stationary from on-line shops, get scientific information, papers, read books, view movies etc. If you want to buy any item through Internet, you can order that item. You can even pay through Internet. In short, in the Internet you can do almost anything and everything, most of all, all the information of the world is assembled here.

The steps to browse the Internet are described below:

Procedure

1. First connect to your ISP through the dial-up networking.

2. Then open any of the browser software listed below:

?Netscape Navigator Gold

?Internet Explorer

3.Then in the address prompt, give the web address of any web site and press Enter.

4.The web site appears and information is available there.

How to connect to the Internet

Dial up Networking

•We use telephone lines to log into the Internet server.

•Logging into any remote server by telephone line is called dial-up networking.

Procedure

1.Start menu

2.Programs

3.Accessories

4.Dial-up networking

5.A black screen appears, asking for your User ID and Password

6.Type your username and password

7.It might ask for other information which will be provided by your ISP

As shown in the above figure, it is physically possible to interconnect millions of computers through satellite system and using telephone lines creating a large network. Direct cable connection is an alternative to satellite connection among LANs. Basically Internet is the network of numerous worldwide networks. A server called Internet Server also known as ISP (Internet Service Provider) plays the role of the server computer.

If someone has an account or user permission he/she can enter into his/her ISP’s Internet Server, through which he/she can access any Internet Server in the world. Any person can browse through any information from millions of computers after he/she enters an Internet server. For this reason, Internet is a great wonder of modern science, the so-called information super highway.

A web-site is a hard disk space in one of the billions of computers in the Internet. A certain web-site will have information on a specific topic. For example Education, Sports, Shopping, Business or any other topic will have several web-sites dedicated to those topics. We can get the news from web-sites of CNN or BBC. A web-site is identified on the Internet by a unique address.

The Internet is the super corridor or super highway where any sort of information can be published, retrieved or exchanged. Every Internet Server stores a large number of information on different topics. And there are millions of such servers, which are active all day long, even days or months together. There is no break, no pause. So information is available any time, any moment. You may just hook with Internet and get the piles of information!

The WWW is a very famous term, used to define the information population by any Internet server. It is basically a worldwide publication of the web pages to demonstrate peoples, societies and organisations. Every web page is technically a page of information, where different connecting heads/subheads are available to go through next pages of related information, which are bundled together Bulletin Boards are actually simple forums where news, software, games, articles are bundled together with access to every member where they can directly contribute to or collect from the system, according to everybody’s requirement.

In a bulletin board, you may have the opportunity of conferencing with others, sending items without worrying whom you want to communicate with. Every member may have same freedom to collect anything at any time, according to his/her own convenience.

Chat forums are basically forums of people to make some grouping to create small conference among them. However there may not be different types of items other than chatting or just news. In above descriptions, it was mentioned that Internet is the worldwide Information Super Highway. But to collect the information, you must get help of the information retrieval procedures. There are several popular websites which use powerful search engines to collect various types of information within seconds. They are Yahoo, Excite, AltaVista and like. There also search sites for specific topics, like MEDLINE, Library of Congress, and Amazon etc. They also act as publication centres of different news, advertisements and other items.

Browser is another kind of Internet software, which is used to browse or search and collect information in the Internet. Example: Internet Explorer, Netscape Navigator etc.

Aspects of a browser

A browser must have the following features:

•It should be user friendly.

•It should allow all up-to-date techniques of web browsing.

•It should have different formatting facilities to choose among different options to control the presentation format or speed of the web pages.

Choice of a browser – Netscape Navigator

Netscape Navigator is the first very easy and also popular tool to browse in the Internet using efficient technology. It has most of the important features that a browser should have.

1.                  The primary rule is to identify your objective for each and every email that you send out. You need to ensure that your objective is clearly defined for each of your messages. You can send your email for any reason, such as: to obtain referrals, promote your site, market a product, or just to create goodwill, but whatever you do, make sure that it is relevant to your objective.

2.                  It is a well known that people like getting free stuff. Your early email campaigns should include lots of freebies. You need to give something in order to get something. It may cost you a few dollars in the beginning, but in the long run, you will find that it is one of the profitable investments you can make.

3.                  Focus is vital in any e-mail campaign. Every sentence should be crisp, clear, and to the point. Only include information that advances your objective. Avoid lengthy, confusing sentences. Shorter is better. Your campaign and email profits depend on what you write. Ensure you stay on track.

4.                  Ensure the message is presented simply with a clear call to action. Be direct in every way possible so that it removes confusion and promotes your objective.

5.                  Ensure that your email doesn’t contain any grammar or spelling errors. Always provide a well written email that makes a favorable impression on the reader. There are many spelling and grammar checking programs available, make ample use of them.

6.                  Do not try to over-sell your products. The key to skyrocketing your email profits is to design your email so the recipient believes that he arrives at a decision on his own. Never force anything on your prospect, if they feel that you are interested only in selling, they won’t even open your future emails. It is a delicate path, travel it carefully.

7.                  Whatever you do, never, ever spam. It is illegal and will likely turn your list of subscribers into un-subscribers.

8.                  Software is available to help you skyrocket your email profits, use it!  As spam filters become more sophisticated, they block many of your messages and flag them as spam. Good software can ensure that your messages reach your intended recipients. Make use of software that can help you reach your goals.

9.                  The words need to be simple. Never try to impress your readers with your large vocabulary. Avoid technical jargon. If your product is technical, describe it in common simple terms and watch your sales increase.

10.             Never use hard sell tactics. It does not work. Tell your readers how the product can benefit them and how the product is used. And don’t sell the product, recommend it! Endorse it in simple language and let your customers decide. If you try to force a product on people, your sales will be pitifully small.

Follow these 10 Tactics and watch your email profits skyrocket. Check out my great email software!

Get Your Emails Through the Spam Filters!

Generate Massive Email Profits!

You’ve spent a great deal of time and effort building your list, now how to make money with it? You can send mails to the entire list but will it generate money? Try the 10 tactics in this article and watch your email profits skyrocket.

1.                  The primary rule is to identify your objective for each and every email that you send out. You need to ensure that your objective is clearly defined for each of your messages. You can send your email for any reason, such as: to obtain referrals, promote your site, market a product, or just to create goodwill, but whatever you do, make sure that it is relevant to your objective.

2.                  It is a well known that people like getting free stuff. Your early email campaigns should include lots of freebies. You need to give something in order to get something. It may cost you a few dollars in the beginning, but in the long run, you will find that it is one of the profitable investments you can make.

3.                  Focus is vital in any e-mail campaign. Every sentence should be crisp, clear, and to the point. Only include information that advances your objective. Avoid lengthy, confusing sentences. Shorter is better. Your campaign and email profits depend on what you write. Ensure you stay on track.

4.                  Ensure the message is presented simply with a clear call to action. Be direct in every way possible so that it removes confusion and promotes your objective.

5.                  Ensure that your email doesn’t contain any grammar or spelling errors. Always provide a well written email that makes a favorable impression on the reader. There are many spelling and grammar checking programs available, make ample use of them.

6.                  Do not try to over-sell your products. The key to skyrocketing your email profits is to design your email so the recipient believes that he arrives at a decision on his own. Never force anything on your prospect, if they feel that you are interested only in selling, they won’t even open your future emails. It is a delicate path, travel it carefully.

7.                  Whatever you do, never, ever spam. It is illegal and will likely turn your list of subscribers into un-subscribers.

8.                  Software is available to help you skyrocket your email profits, use it!  As spam filters become more sophisticated, they block many of your messages and flag them as spam. Good software can ensure that your messages reach your intended recipients. Make use of software that can help you reach your goals.

9.                  The words need to be simple. Never try to impress your readers with your large vocabulary. Avoid technical jargon. If your product is technical, describe it in common simple terms and watch your sales increase.

10.             Never use hard sell tactics. It does not work. Tell your readers how the product can benefit them and how the product is used. And don’t sell the product, recommend it! Endorse it in simple language and let your customers decide. If you try to force a product on people, your sales will be pitifully small.

Follow these 10 Tactics and watch your email profits skyrocket. Check out my great email software!

Like most of Microsoft’s programs, Outlook Email is designed to be functional and intuitive. Most people can install Outlook on their computer and in the span of just a few minutes be sending and receiving messages. Outlook is similar in design and appearance to other Microsoft Office programs, such as Word and Excel, and so it is immediately familiar to most users. This goes a long way to making people comfortable working with it. Outlook Email is very feature rich, so much so that most users only utilize about 10% of its capabilities. Even so, the basic features are easy to use and find. Select a menu, click a button, or press a key; there are probably half a dozen different ways to perform the same function in Outlook, making it very adaptable to just about every user.

Plays well with other software

Outlook Email is designed to easily integrate with all the other programs of the Microsoft Office Suite. Outlook can use Word as its email editor, giving you the power to create very elaborate messages. Include graphics, pictures, charts and more giving your messages greater power and impact. Create a letter template in Word and you can merge the address information from your Outlook contacts right into it, no need to address each letter individually. If you use Excel for lists, charts, or graphs you can easily copy them into your Outlook Email, or better yet link them to a specific message.

Being the most commonly used email program also means many other non-Microsoft programs are designed to work with Outlook Email. Using QuickBooks for managing your finances? You can link it to your Outlook. Want better spam and virus filtering on your email? Most antivirus and security programs integrate seamlessly with Outlook. The flexibility of Outlook, and the platform it is built upon, allows other software programs to easily work with it.

Outlook Email as Industry Standard

Though Outlook may not have this official designation, it certainly un-officially holds the title. Outlook Email is used by more businesses worldwide than any other email software. This is a huge advantage when sending electronic communication. It is so much easier to send an email to a colleague, client or customer knowing that their software is compatible with yours. With so many businesses using Outlook for their email program, it has actually increased the ability to communicate. Even if you email someone not using Outlook, the flexibility of the program makes it almost a certainty that you will be able to correspond with them.

A better business “outlook”

Outlook Email is the most logical choice for electronic communication in business today. It is simple to use and learn, it works well with other software, and it is the most commonly used email program in business. There are hundreds of other choices for email software on the market, and many of them perform quite well. However, few have the functionality and capability of Outlook. Additionally, with the enormous number of Outlook add-on programs available you can get your Outlook to do just about everything short of making breakfast and walking the dog. Utilized properly, Outlook truly can give you a better business “outlook”.

About Avidian Technologies:

Avidian Technologies is a software company specializing in creating software solutions for users of Outlook and Exchange. Prophet, developed by Avidian Technologies on the .NET platform, is the leading contact management and sales CRM software built in Outlook. The company is headquartered in Redmond, Washington. For more information, please visit http://www.avidian.com or call 1-800-860-5534.

Of course, these are just some of the benefits that you may achieve by using email marketing software for your business enterprise. For more detail go to: www.auto-cons-.com. As there are many e-mail marketing software packages available, you should decide your e-mail marketing requirements first, and implement a trial version before finally selecting your e-mail marketing software solution.
You will come across many products and services that can help you manage your email marketing. Auto responder is one such product, used to instantly send an automated message to customers who are on your email list. It is also capable of dispatching repeated email messages over a specified time to your customers. Publishing and tracking systems enable you to easily manage multiple email campaigns and verify their results.
You should settle for a system that tracks all the metrics, enables you to send email attachments, and also offers free technical support over the phone.
Email marketing software efficiently manages a web site by organizing bulk e-mail address lists. It is capable of locating and collecting targeted e-mail addresses. Moreover, email software automatically subscribes web site visitors, replies to e-mail inquiries, removes unsubscribed visitors from the list, checks email addresses and removes invalid addresses. It can schedule mailings, and also collect data from files or databases.
Utilizing email software can give you a number of benefits depending on the nature of your business and that of the software. These benefits include much better communication with prospective customers and subscribers, closer ties with prospects and customers, improved sales, retention of clients, better organizational awareness, and cost-effective targeted marketing.

Buying Email Marketing Software is big task as numbers of factors are taken into consideration:

Time Effective: Email Sending Software should have good speed and accuracy for sending information and email notification to large number of customers for successful bulk email marketing. Good bulk email sending helps you to save your valuable time.

Search Engines and Directories: Email extractor Software should search on all top search engines and directories like Google, MSN, AOL including specified websites, newsgroups, web directories, message boards, etc for targeted email marketing.

Specific Keywords: We know the list of targeted bulk email addresses is very useful for email marketing campaigns. Email marketing software tools should search on specific keywords and URL’s as well.

Removes Redundancy: Email marketing software should have ability to remove redundancy from the email lists to create professional mass email marketing campaign. Otherwise, it will create mess for customers.

Price factor: Price factor is also one of the major concerns while buying mass email software. The software you are buying should be cost effective. You should compare several email marketing software tools and then buy best suiting your needs.

Syntax Checking: Bulk email software should able to do syntax checking of the bulk email addresses and remove invalid email addresses from the email list.

Manage Email lists: Email marketing manager software you are buying should have ability to sort, merge and organize email addresses in groups on the basis of domain name or subscriber ids. It will give you best bulk email advertising.

Support Attachments: While sending email newsletter, go for such email sending software that supports attachments. So that if need arises you can attach document required with newsletter.

Uses of Bulk Email Software:

–Saves Time

–Easy to use

–Increase in Income

–Designer Templates

–Scheduled Sending

–No Duplicate Email Addresses

ezMailFlash Software: This is broad category based email newsletter creator email marketing software. It support to users to make email marketing newsletter into both HTML based and text based also. For good email conversion ration, HTML based email newsletters are the better than text based. This software is good for small and medium business type.

Features:

Unlimited email compaign

Delivered and Bounce Rate reports.

Dynamically Newsletter Creator

Unlimited database support

HTML and text based support also

Real Time Support

Unlimited Subscriber Support

Lyris HQ Email Software: This software is one of good email marketing software. It has property to integrate with other internet marketing tools. It has good control over lots of database collection and easy to handle also. This is award winning software named formerly also EmailLabs. This is also good to target to specified user for any specification.

Features:

HTML and Text Based Support

Integration with other internet marketing tools

Email API

Segmentation and target

Triggers Message

Email Marketing Professional 2.0: This is free email marketing software. This is also support to HTML and Text based newsletter. Perfectness specification of this email software is real estate, non-profit organizations, mechanic, professional artist and retailers also.

Features:

HTML and Text Based Newsletter

Customize database of people

Import customer list

Subscriber and bounce handling

SMTP support server

e-Campaign Software: This is support to bulk email marketing with reliablites, easy to handle. It supports to email groups to email campaign with HTML, Flash based and Text based email newsletters.

Features:

HTML, flash, text and multipart support

Embedded image support in email

Job schduling

SMTP authentication support

Encrypted SMTP support

Email marketing software are available over internet as free software, demo and full version also. Lots of email marketing companies have good email marketing

services.

Visit website for email marketing software, email marketing companies
, email marketing services

Choosing your email marketing software is one of the most
important steps you have to take in e-business. What are those
necessary steps in choosing email marketing software?

Free or fee-based

The first thing you will have to decide in choosing software for
your email campaigns will be whether you want to use free or fee
based software. Some people may say: “There is much free
software on the Internet. Why would I pay for email marketing
software?” This is because some people still don’t have a habit
to buy things on the Internet, especially non-tangible items
such are software and services. Many people still don’t realize
the power of email marketing so they think that can be satisfied
with a free service.

One of the most famous contemporary economists, a Nobel Prize
winner Mr. Milton Friedman said that there is no such thing like
free launch. And there is another statement that says “You get
what you pay for”. I usually agree with these two statements.
These have been proven on many examples, especially on the
Internet.

You can choose to use free software for email marketing but you
will be limited for some more advanced options. Some big portals
offer free services for creating groups. This is OK, but in this
case you will send your email messages without many important
features like personalization, email tracking, sending SMS,
using CSV files etc. I don’t have to mention that many “free”
email marketing software providers will include their ads in
your email newsletter. I guess that you don’t want that in your
business email communication.

Some other free software like the free version of Group Mail
will have limitation on the number of subscribers per one
session. In this case you will be able to send your email
newsletter to 100 subscribers at once and in paid version to
unlimited number of subscribers and create unlimited number of
lists.

It is recommended that you use fee-based email marketing
software for your business email campaigns. However, you always
have to look for a provider who offers a free trial, as well.

Important features

You have to check if your email service provider offers these
several important features.

1)Personalization – personalization is one of the most important
things that email marketing software has to provide. With good
personalization you will have better open rates and click-thru
rates. Some more advanced email marketing software like Group Mail
paid version offers if-then personalization for users who want
to get the maximum personalization.

2)Monitoring – email marketing is popular and useful because
results can be measured very effectively. You have to ask your
email service provider if their product offers ability for
detailed reports for open rates, click-thru rates,
deliverability…If their main product doesn’t offer that it is
important that they offer additional service that can be easily
integrated with their main product.

3)Scalability – one of the main features of modern software is
scalability. At this moment you might need software that will be
able to send 1,000 emails at once but in 3 years your membership
base can be 5,000. Will your software be able to handle that?

4)Creating HTML newsletters – HTML newsletters have better
response rates than email newsletters in plain-text format so
this is also another thing you have to consider in choosing your
email marketing software. Without sending your email newsletter
in HTML you won’t be able to do email tracking.

5)Integration with existing applications and databases – your
email marketing software has to offer you ability to import data
from existing applications and databases like SQL Server,
Oracle, MySQL, Access, FoxPro and Excel. Also, it is very useful
that it can be integrated with popular email clients like MS
Outlook.

6)International Character Support – Online businesses have to
have a global focus so it is useful that email marketing
software provides support for International Characters.

7)Plug-ins and updates – it is very important that the email
service provider constantly works on creating useful plug-ins
and updates in order to make your work easier and more
effective.

8)Technical support -If you are an average Internet user without
technical knowledge you will probably want to get support for
your software. How good is your email service provider when it
comes to technical support?

Desktop email software vs. Hosted ASP

Now when you know do you want free or fee-based software and
what to look in your email marketing software you have to decide
do you want to have desktop email marketing software or so
called Hosted ASP. Both types have limitations and advantages.
You have to choose the best option for you.

Desktop email software like Group Mail Plus, one of the leading desktop
email marketing software, has several very big advantages. The
most important is that details of your subscribers are kept
private and secure on your own computer. Dot com crash is not so
far behind us. Imagine that you have several thousand clients
and use web based service from a company that will later go out
of business. You can only imagine how that could affect your
business and credibility! With Group Mail Plus you can manage an
unlimited number of groups with unlimited number of recipients
in each. You will have a larger initial investment than with
Hosted ASP which charge a monthly fee, but you will a full
control of your email campaigns and after some time of using
your software you will repay it.

With Hosted ASP you will usually have a lower initial
investment. You don’t have to buy hardware and software.
However, price is usually determined by the number of emails you
send so you will pay more how your membership base gets bigger
so this option will be much more expensive than a desktop email
marketing software option in the long run.

You can see that choosing the right email marketing software is
very important. You have to bear in mind that the biggest
investment is one that it is paid – twice. So, choose your email
marketing software wisely